Bombay Electric is clearly a clothing brand that doesn’t shy away from the bold and the colorful. Michael Thorsby designed a the identity and packaging for the company which is Mumbai’s premier fashion select store.
“Bombay Electric has been compared to Barneys New York or Colette in Paris. When approaching the work to put a new image on the company I knew that there was no way around colors and vibrancy. Framed by a rather minimal typography and grid, the intense color gradients are drawn to look like blurry abstract photographs, as if taken inside an Ann Veronica Janssens installation. The paper, from Arjowiggins, used has a subtle metallic quality to it and in direct sunlight the boxes and tags goes completely white. The paper also amplify the colors.”
The colors on Bombay Electric are like a watercolor painting and feel energetic and bright. Avoiding any extraneous text or graphics, this allows the unique colors to immediately catch the consumer’s eyes. The colors also transition with no problem at all from a box to a tube to a tag. Bombay Electric’s packaging makes a statement and implies that their clothing is suited for those who want to do the same.
Designed by: Michael Thorsby
Client: Bombay Electric