Using a multi-sensory approach to packaging creates user experiences that, in turn, drive brand loyalty. AG Hair has launched Texture, a new category with four innovative products. Presenting the packaging for this line, Kriss Blizzard, Creative Director at AG Hair Care, talks about the inspiration behind the design “The unique packaging complements the simplicity of AG’s aesthetic, playing up texture with the timeless beauty of peonies.”
The different textures on the pack enhance the senses and the tactile experience – for a multisensorial pack designed to be remembered. Perfectly imperfect!
Print & Digital Production Manager: Timothy Arndt
Peonies Photographed by Clinton Hussey
