This cider is like no other! With the goal to create a brand that went against the mainstream, KOOR created packaging that is not only pleasant to look at but has become a collector’s item with a unique approach to cider label design.
“The mainstream producer that wanted to attract those wanting something a little different an artisanal. This was executed without using the brewery logo, with calligraphic text being used to shake off mainstream brewery stereotypes, and custom watercolor illustrations used to portray the natural feeling customers desired. Translation: Sweet pear. With real honey, Estonian sweet cider from Saku. Cloudy apple. Natural Estonian dry cider from Saku.”
Photos by Märt Lillesiim
Designed by KOOR
Country: Estonia
