Wine “RANINA” is one of the interesting projects of Georgian Brand Consultation Company “branding.ge”. Brand “RANINA” was created for Georgian wine-like alcohol beverage producing company Dugladze Wines & Spirits. “branding.ge” has worked out name of brand, slogan, positioning, packaging conception and design.
Inspiration of brand name has its origin from Georgian songs. “RANINA” is the refrain word which is often met in Georgian songs and because Georgian song and Georgian wine are integral parts of one another,
Rich Georgian culture, miniatures, relief and ornaments became the inspiration source for brand’s visual in which emotional, folk mood characters are reflected. Main characters of
Etiquette is one entire pattern in which types and other elements of design tell interesting stories: Georgian mood plot is told in illustrations which
Creative Director, Copywriter: Levan Koberidze
Designer: Mariam Chichinadze
Brand Manager: Tamar Gordeladze
Visual Identity Project supervisor: Ketevan Chubinidze