When you’re considering what diapers to buy, you’re probably least concerned about how they look. But Parasol Co Diaper + Wipes show what a difference it makes. James Prunean at Parasol Co designed the collection to be just as beautiful as the product is effective.

“During my time as Lead Designer at Parasol Co I developed a product and brand strategy for their new diaper subscription. Our goal was to bring a fashion element to diapers and this meant hand selecting pattern designers who will work with us on developing diaper collections. I was immediately drawn to the illustration style of Ashley Goldberg and was thrilled to form a working relationship with her for our first collection. I used the same patterns over the packaging and the diapers to make them cohesive. The result is packaging that is exciting and fresh. Getting a box of Parasol Co diapers is now an exciting experience and a visual feast.”