Nahua Cosmetics is a Swiss brand that targets mature women that appreciate natural values. The idea behind Nahua line-up is to use benefits of Aztec’s heritage – the chia oil. The essence from, which Nahua cosmetics are made is completely pure and devoid of any processing. Therefore, from the beginning, the main goal was to achieve as the purest brand image as its possible.
This branding project includes logo design as well as art direction and packaging design for whole line-up of Nahua Cosmetics.
While the branding process, Dominik Pacholczyk created a unique visual theme based on Aztec’s ancient ornaments to identify the line-up and refer to the roots of the brand. Logotype itself is a custom-made, created from scratch sign, that shows elegance as well as purity and femininity.
To highlight purity even more, color scheme is limited only to white & silver varnish, which gives us clean and elegant look of the brand.
Designed by Dominik Pacholczyk
