Happy Family's Tot Line

Happy Family is about more than just happiness—they’re all about baby’s health, too. Since the shelf-set for baby food is quite crowded, Happy Family asked Beardwood & Co. to help the brand better communicate the product subranges as well as the nutritional benefits in their line of Happy Tot foods.

“For the logo, Beardwood infused more light and modernity, while retaining what moms love and recognize about Happy Family— the smiling baby and sunshine rays. For the Tots line packaging, they created a consistent system with an easy-to-navigate bulls eye effect, while highlighting fresh organic ingredients with new photography.”

From the brand architecture to the logo to the packaging, Beardwood & Co. has refreshed Happy Family’s Tot Line to express joy and health, hand-in-hand. The logo uses a cheery sunrise to help capture the feelings of a child’s well-being rooted in good food choices. Detailed images of wholesome ingredients rest in front of rich gradients, communicating the high quality and care that goes into each product. Bright colors also immediately catch our attention, making the foods jump off the shelves and stand out to busy parents trying to make the best choices for their children.

“The goal was to help Mom quickly find the ingredients and flavors she loves (making meal and nutrition planning quick and simple), while building recognition around the newly organized sub-lines of: Super Foods, Super Morning, Love My Veggies, and Fiber & Protein.”


Designed by: Beardwood & Co.

Country: United States

City: New York, NY