Glug

Mulled wine is an occasional wintertime treat in the US, but in Nordic countries it’s a traditional offering. Our Revolution designed the packaging for Glug, a warm, spiced wine made in a small operation in Sweden.

“Started in a Gothenburg kitchen by two friends, Glug is a wine served warm with an infusion of spices based on the traditional Scandinavian recipe of Glögg. Once a medieval tipple, Glögg has enjoyed a recent resurgence in Europe and co-founders, Jelena and Sara, saw an opportunity to take their much loved family recipe to market.”

“When pouring the wine the anticipating sound of the ‘glug’ can be heard and so the brand name was born, which suitably paired with the sound of its founding recipe Glögg. Using the curvaceous, hollow shape of the ‘g’, a ripple like pattern was created to emulate the warming syrup like texture of the wine. The vibrant colour palette and minimalist design nodded to the Scandinavian design aesthetic and reinvented a traditional product for a contemporary occasion today.”

Combining with the starkness of the black bottle, the red and plum label imply a rich flavor, warmth, and delicious spices. The mash-up of G’s gives the wine a quirky and fun personality, making it perfect for sharing with friends. While it appears at first glance to be a traditional red wine, the graphics and font choices give it a unique twist to appeal to those looking for something a little different than just a glass of wine.

 

Designed by: Our Revolution

Country: Australia

City: Sydney