Up in the lake country of northern Indiana lives Chapman’s Brewing Co., a craft brewery and taproom. Wanting to set themselves apart in a saturated market of craft beer, they asked Cue to develop the branding and packaging for their current line of brews.
“Known locally for exceptional quality beer, Chapman’s saw an opportunity to create a stronger brand that could be exported to a wider, regional audience. Competing in the eclectic, ever-growing craft brew category, Chapman’s wanted to be positioned as a consistent, quality brewery with an approachable and interesting portfolio of beers.”
“The Chapman’s lineup currently includes five brews, all based on traditional English and German pub-style taste profiles. Names and iconography were designed to express the individual personality of each beer. Together, the can designs present Chapman’s as a strong and distinctive brand, and the fastest growing craft brewery in Indiana.”
