Elizabeth Freeman

Pepsi’s New ‘Dumbbell’ Design

Elizabeth Freeman

Pepsi is kicking it into gear this summer and bringing its consumers one of a kind packaging. Inspired by healthy habits and exercise, the standard 2 liter bottle has transformed into a 2 kilogram dumbbell perfect for light weightlifting. 

A lot of controversy has stirred up on the internet about Pepsi's new concept design, mainly about it being contradictory to what the product is. What are your thoughts? Do you like Pepsi's play on practical packaging that can be repurposed for something else?

Via Pepsi