“Sun Basket is a San Francisco based meal delivery service, consisting of organic ingredients delivered weekly and curated recipes from local chefs. When designing the packaging we went after a real farm to table aesthetic while adding some bright, poppy, and colorful illustrations. It was really important for us to deliver a box that people were actually excited to see on their doorstep. Everything from the menu cards to the patches carries that same fresh, clean feeling.”
Sun Basket is all about fresh food, organic ingredients, and innovative dishes created for people with a busy lifestyle who still don’t want to compromise health. The brand features darling illustrations that give Sun Basket a “small town” feel. A farm or a fisherman, for example, make the consumer feel more connected to the source of their food. This not only makes them more emotionally invested but also speaks to the freshness and high quality of the food as well. Even the word “basket” in the name creates a vision that a farmer put the ingredients in a small wicker basket and then they were delivered to the buyer.