How do you go about restyling a classic? Espinaler is a classic Catalan gourmet cuisine brand. Founded in 1896, it has more than 300 products in the canned food market. Espinaler turned to Verdelimón to reposition the brand with a comprehensive redesign on all of their packaging.
Espinaler’s new design not only modernizes the brand but also seems to elevate the quality of the products. Ditching the slightly faded hues for a brighter, richer palette and an updated font immediately generates appeal in a wider audience. Images of the product appear on the front, enticing buyers and clearly demonstrating the quality of the food. A scallop design feels dainty and expresses a strong attention to detail. Their line of “Premium” products feature off-white packaging that is much more reminiscent of fine dining.