My mom never goes to the grocery store without her list, walking down the aisles and crossing each item off as she places it in the cart. Taking this idea as inspiration for this unique line of food and drink, Depot WPF designed each product to be an item to pick up, written out as a Shopping List.
“We created a private label brand based on the simplest and the most iconic metaphor of shopping. It’s a shopping list. It’s design is as plain and clear as possible, because you [and any other consumer] are busy and don’t want to waste time on thousands of logos, colours and images. Nothing should sidetrack your attention: just follow your shopping list!”
This simple idea is applied in such a clever way, with text that looks like it could have been written by hand. Every product is packaged in a traditional way—milk jars, for example, look similar to the ones a milkman may have dropped off at your home back in the 50s. By going with what is recognizable and avoiding excess text or graphics, Shopping List provides what is necessary to the consumer in the easiest way, making it a reliable and trustworthy brand that consumers will grow to feel they can count on.
