Radio Roasters Coffee believes that truly great coffee will transmit a variety of different tasting notes. In order to experience all that a good batch of coffee beans can offer, from sweet and florally to smooth and chocolatey, they roast their quality coffee in small batches for the best results. TNKR Design was tasked with creating the packaging for the brand, combining the owner’s two passions.
“Radio Roasters is an Atlanta based micro roaster of specialty-grade coffee that sources incredible coffees grown by farmers who strive to produce the best possible crop. We have a passion for quality coffee and instantly connected with the mission of Radio Roasters. Owner Chip Grabow has a background in the broadcasting industry and wanted to mix both passions together, creating Radio Roasters. Chip approached us in 2013 to create the brand identity and packaging system for his beans. The identity, packaging, and color palette was inspired by the golden age of radio, and the form and geometry of 1960's radio’s. We used craft bags for an earthy feel and created a letterpressed and stamped label for the small batch production. Each label educates the buyer on the variety, origin and flavor profiles.”
Radio Roasters Coffee takes the idea of frequency waves and applies it to the coffee they sell, with ecstatic, zig-zagging lines representing espresso and straight parallel lines for their decaf coffee. Each brown, resealable package comes with a sticker that lists the process, variety, notes, and altitude, keeping the information clear and in one spot. The retro inspiration of 1960s radios certainly shines, with the graphics and fonts looking reminiscent of a radio tower. The idea of music and coffee combine, and Radio Roasters states, “We compose our coffee to ensure its flavorful music is heard.”
Designed by: TNKR Design
Country: United States
City: Boulder, CO