Phase 2: Glossier

For the simple girl, not to get confused with the basic girl, because there is nothing basic about this new phase from the ultimate cool girl line, Glossier. Founder Emily Weiss launched Phase 1, Fall of 2014 and it was a major beauty staple for beauty influences and cool girls everywhere.

Make good choices. Phase 2 products are designed to live with you, not on you, to enhance what you already have going on. It’s makeup that’s inspired by the coolest girls on the planet, made by beauty editors, and optimized for your real life.

The packaging is minimal and white while being youthful and confident. This phase is consistent with all the products Glossier now has in their, everyday, and essential collection.