VRS WPI Vilnius used color contrasts and windows when creating the packaging for the re-design of NORVELITA. A vividly realistic cut out recreates the tail of the salmon- real hero of this packaging. The black stock provides a perfect backdrop against the sharpness of the salmon meat, giving a standout effect that can be noticed from afar. The silver and orange colors - typical of the salmon- are used as font colors tying the whole design together.

The refreshed packaging targets the upmarket segment in a clever and differentiated way


Designed by VRS WPI Vilnius

Client: Norvelita

Country: Lithuania

Designer: Marija Mikulskienė

Account Manager: Neringa Railaitė