100% gluten free and delicious. Prewetts has been making premium gluten-free, own-label cookies for decades now, but they turned to Robot Food for help in creating an entirely new range of products. This also included a “biscuit bar,” a first of its kind in the market of gluten-free foods.
“Robot Food created the ‘Gorgeously gluten free’ strapline, and designed three variants (Chewy Oat and Raisin, Spicy Dark Chocolate and Ginger, and Rich Triple Chocolate) using strong blocks of bold colour, contrasted against a clean, luxurious white. The effects hint at the purity of ingredients and the flavoursome biscuits inside each pack. Robot Food also created ‘Chocoful,’ a fun and colourful biscuit bar sub-range with strong family appeal.”
“Heritage and expertise are both key to Prewetts offering, and for a more elegant brand expression, the Robot Food team reduced the font weight of the existing logotype, and created a secondary brand mark for placement on pack tops, signifying the company’s heritage and commitment to quality.”
