The crafted bee icon tells the story of the process... Inside every bottle there’s two spoons of New Zealand honey, outside there are more bee in the world!
What would a world without bees look like? A thought that’s scarier than you imagine.
Bees are some of the hardest working creatures on the planet. Don’t let their small size fool you – they are a key part of our agriculture system. Without them, the world we be an entirely different place; a huge proportion of our workforce would be dedicated to hand pollinating crops, all the while many species of plant, food, and our current ecosystem would die out without their laborious efforts. And that’s not to mention the species of animal that wouldn’t be able to survive without bees and the role they play.
Albert Einstein famously said, “If the bee disappeared off the surface of the globe, then man would have only four years of life left. No more bees, no more pollination, no more plants, no more animals, no more man”.
Put simply, Humble is dedicated to saving the bees. They are about making sure the world knows there is a problem, and setting out to fix it in ways everyone can get involved with.
To do that, they need to start a movement: save the bees; save the world. This won’t happen overnight, it will take time, it will take a leader, and it will take a community of people getting behind the cause and making changes in their own lives.
"One of the ways we want to make this change is through our Humble Honey Soda; for every case of Humble, we fund a hive.
Humble is working with local schools and communities donating hives. These hives will be maintained by professional beekeepers; however schools and communities will have the opportunity to be a part of the nurturing program, learning about bees; collecting honey. A percentage of the honey will be donated to schools and communities for fundraising.
Along with that, we’re finding ways to grow more flaura and fauna that bees need to survive, and transforming the world into a place that bees can thrive in.
Together, we can save the bees, and save the world."
Creative Director: Tim Holmes
Director: Michael Robertson
Printer: Adhesif Print Ltd
Designed by Unified Brands
Country: New Zealand