Working in bio mimicry principles the designer repeated one of the main structural parts of the flower and conceptualized the pistil as an optimal shape for a two – liter juice bottle.
The pistil is the initial outflow, where the juice forms. Then it becomes a fruit, which in its turn ripens finally becoming juice. The natural color of the juice makes up the major part of the bottle space. In composition with white label and black logo, it makes the bottle shelf shout, different from the competitors and solves the problem of merchandising.
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