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Sigtuna Brygghus

by Theresa Christine Johnson on 02/22/2016 | 2 Minute Read

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In 2005, a group of beer enthusiasts got together and started a microbrewery right outside of Stockholm, Sweden. Sigtuna Brygghus is certified to operate organic beer production, and the brewery is also powered by renewable electricity from wind- and hydropower. What started out as a small project became much bigger than anyone could have guessed at first, and they recently commissioned Crossover Creative to create a new identity, bottle shape, and packaging design.

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“To create a distinctive expression in the field of ‘Craft Beer,’ it was decided to decorate the products and packaging with playful graphics, a special typeface, hand-drawn typeface logos, embossing and bronze foil. The products were coded using a clear colour idiom, and each label was printed with an in-depth description of the extraordinary properties of the beer. Through this approach, our aim was to communicate attitude and playfulness without sacrificing the premium aura.”

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Sigtuna Brygghus’ new look expresses authority and strength in a modern design. A variety of fonts advertise some of the unique characteristics of each brew, while the label design remains consistent for all of the beers. The amber bottles are a little more short and stout than traditional bottles, an indication of craft beer for the discerning drinker.

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Designed by Crossover Creative

Country: Sweden