Olmeca Tequila invites you to “Switch on the night” with their latest release. Bulletproof designed the packaging for the limited edition tequila in collaboration with Dutch DJ Nicky Romero, making it a lively, almost electric way to spend the evening.
“Since 2010, Olmeca has focused on the EDM (electronic dance music) scene with a series of campaigns and activations featuring world-renowned names in the industry e.g. Alesso and Steve Aoki. In its latest campaign, Olmeca has partnered with celebrated DJ and music producer Nicky Romero and Bulletproof was tasked with creating limited edition secondary packaging for the South African off-trade market, which would unite both brands on pack, while clearly reinforcing Olmeca’s brand equities.”
Incorporating influence from South America and blending it with the EDM scene, this limited edition packaging possesses a vibrant energy that transcends what many think of the electronic music genre. Instead of obnoxiously bright colors, the gold-on-black look is sophisticated and appropriate for nightlife. Large graphics loom on the box appear almost larger than life, giving consumers a vision of nights out spent with amazing people on the dance floor, enjoying life to the fullest.
