How adorable are these bee characters? Maria Ponomareva has created a mini world of fun as part of the packaging design of Honey+Berries.

The designer was asked to design labels that were unconventional while conveying the content of the jars in a clear and fun way.

The response, a series of fruits and berries in bee costumes, creates an interesting and witty range - which really stands out. Talking of the details of the pack Maria says: “Customers are drawn to the product by characters that are active, lively, and enjoying themselves. The characters can be seen waving and looking up from the jar lids so that even if the jars are on the lower shelves of a store, customers are attracted to them.”

A range already strong but that will hopefully continue growing to have more characters like these on the shelves.


Designed by Maria Ponomareva

Client: Honey house (Медовый дом)

Country: Russia