If you think that you’ve heard the word “hippocampus” before, you probably have—just not in reference to vodka. Braincells Pty Ltd developed the packaging for Hippocampus Metropolitan Distillery, a maker of fine, small batch spirits in Australia.
“The ‘hippocampus’ is a part of the brain that we hold dear to our hearts in that it is particularly important in forming new memories and connecting emotions and senses, such as smell and sound, to memories. And how did an eccentrically dressed seahorse get in on the act? The Hippocampus itself was so named given its resemblance to the shape of a seahorse… (hippos being Greek for horse and kampus meaning sea monster).”
“Hippocampus Metropolitan Distillery produces small batch or craft spirits using terrific ingredients that are Australian sourced – in particular, with barley and wheat grain products. They are made ‘from the ground up’… starting with these local grains to ensure the base spirit is pure before handcrafting the products themselves into unique recipes.”