The color of the year is here! Every year, Pantone goes through a careful selection process to pick a color that is representative of our time. The decision is made through trend analysis and thoughtful consideration to many aspects of our society, from the entertainment industry, art, fashion, design, travel, lifestyles, technology, innovations, and socio-economic conditions. This hue goes ton to play a large role in product development and purchasing decisions in a wide range of industries.
Well, it’s finally here. We were anxiously awaiting the news, and Pantone has just announced the PANTONE® Color of the Year selection for 2017: Greenery. Taken from the PANTONE Fashion, Home + Interiors Color System, the most widely trusted standards system for fashion, textile, and interior design, this refreshing, cheery color is the perfect way to start off 2017.
No doubt, we’ll be seeing more Greenery in our lives. In packaging, this bright hue can express more than just products with all-natural ingredients or organic foods. When paired with the right complementary colors or used in varying amounts, it can feel welcoming, relaxing, bold, and confident. Additionally, green is gender-neutral—choosing Greenery as the Color of the Year certainly opens up easy opportunities to forgo traditional packaging color choices that play too much into gender stereotypes.
