Cafe Virtuoso Coffee Packaging

Cafe Virtuoso is leading the way in sourcing and procuring only the best coffee in the world. They also pride themselves in applying a scientific approach to its preparation and roasting. 

The coffee bags take inspiration from botanical illustrations to convey the company’s educational approach. The label system allows them to keep up with their different seasonal varieties while putting front and center the coffee’s organic certifications as well as Cafe Virtuoso’s commitment to ethical coffee.

The pop of yellow allows the coffee bags to stand out on a market shelf while the illustrations intrigue the consumer. The logo also echoes the organic, natural quality of the coffee itself. 


Designed by:  Madonna+Child Design House 
Production: Savor Brands
Client: Cafe Virtuoso 
Location: New York, NY, USA