Here’s a wine to remind us that adventure is out there! Makers & Allies, a California Central Coast agency designed this playful wine for their local client Field Recordings, an atypical winery.
The design is full of little details and surprises, much like the kinds of things you’d come across when exploring a new territory. The texture on the label is exquisite and reinforces the overall adventurous feeling of the wine. The script logo is lively and bold, much like the name “Neverland” itself. The details are what really make this wine unique, as even the cork is decorated with the same topographical pattern that is found on the texture of the bottle.
“Local knowledge. Traditional techniques. Some might say the California’s Central Coast is the happiest place on earth. Some might even compare it to Peter Pan’s Neverland. We live here, so we’re a little biased, but we can’t help but agree with this sentiment. A truly Californian Cabernet made with local knowledge and traditional techniques, Neverland is a special blend from 5 different vineyards within Santa Barbara County.”
“The package is restrained, yet impactful, with subtle detailing and texture to make it special: Santa Barbara County topography lines are debossed into the label to give it texture, while the embossed brand name stands out in spot gloss. The restrained color palette keep the focus on the wine inside the bottle, while the screen printed neck collar is that extra something that makes it pop off the shelf.”
Designed By: Makers & Allies
Client: Field Recordings
Location: San Luis Obispo, California, USA
