After 20 years, Buchanan’s was due for a new design. Together, forceMAJEURE and Diageo gave the iconic brand a complete overhaul, giving it a luxurious look that any whiskey drinker will want to get their hands on.
“The global redesign, the first of its kind in more than two decades, began with a close examination of the brand’s 150+ year history and a rebuilding of its brand story. The result was an overhaul of the brand identity, bottle structure and graphics, and secondary packaging that honors the brand’s essential truths of authenticity, vibrancy, and modern resonance.”
Brian Cox, Director, Scotch whisky North America at Diageo, stated, “The Buchanan’s redesign reinforces the brand’s continued evolution as one of the world’s most premium Scotch whiskies. The packaging has been updated, but Buchanan’s’ unfaltering whisky and quality remain the same. As always, we remind people to enjoy Buchanan’s in moderation and to drink responsibly.”
