Alcohol tends to encourage people to get on the dancefloor, but Cultivare combines dance and wine in a totally new way. This collaboration between Centset, Ladyssenyadora and Vallformosa / Doménech is a wine label that is made of live music, dance, and painting performance. We love how different aspects of art and culture combine in each one-of-a-kind label.

“The audiovisual piece Cultivare, produced by the production company Centset, has just won the Best Promotional Work in the section MOST Wine and Cava International Film Festival. This multidisciplinary project starts from a creative collaboration with three, between Centset, the design studio Ladyssenyadora, and Vallformosa / Doménech.”

“Vidal elaborated the image of two new wines from the winery. Cultivare can be contemplated as a total work of art. In fact, the word cultivare is the Latin origin of culture, and in the creation of this piece are mixed very different disciplines such as dance, music, plastic, audiovisual, performance, or the same process of winemaking.”