Pearlfisher New York has rebranded and redesigned the core range of chocolate bars for iconic luxury chocolate brand Godiva Chocolatier, creating a design that stands out as the gold standard on shelf.
Godiva is beloved by consumers for their premium yet affordable products and the ‘everyday luxury moments’ they represent. Their offering stands out from the competition, as the brand prides itself on its Belgian heritage and unique, masterful approach to flavor creation.
Recognizing the need to elevate the brand in an approachable way, Godiva challenged Pearlfisher to help the brand visually express their point of difference on the crowded confectionary shelf.
To elevate Godiva in a bold and unexpected way, Pearlfisher crafted a new design, which reinforces their unique investment in the mastery of chocolate craftsmanship, creativity and quality, and brought Godiva’s fine ingredients front and center, quite literally. The resulting design
creates a visually arresting, approachable and appetizing brand expression.
