“BACKGROUND
We’ve always wanted to have our own beer (like all hipsters do). But not any beer and certainly not just a regular creative agency brew saying “Snask Lager”. We wanted an idea, a concept, something bigger than just the actual beer. Something that could kickstart the night and act as your power up while fixing your hair and listening to “Dressed For Success” on repeat. We already work with the local genius brewer Fredrik “PangPang” Tunedal so it felt obvious that he would be the backbone of the brewing part.