Cloud Kitchen's Inviting Design
Russian branding agency Unblvbl designed the branding and packaging for Cloud Kitchen, a store chain that specializes in selling electronic cigarettes.
The overall identity and design is playful and colorful, aiming to take any intimidation away for consumers looking for vape products or electronic cigarettes. The mascot for the logo is a cute and friendly bearded fellow, which helps further reinforce this notion of approachability.
"Cloud Kitchen set a goal to not just open vape shops, but to create an attraction point for the community. They don't want to just make simple stores but instead vape-bars that have their own atmosphere, a place where people can meet to try new tastes, test new devices, and just have a good time."