Too often, fake eyelashes or nails are packaged in a way that feels like it’s geared towards teenagers. Glam by Manicare is a sophisticated line of beauty products that will make you feel beautiful, elegant, and—well, glam. Sonja Wilson worked on the refresh for this packaging, making it sleek and modern with a hint of femininity.
“Glam By Manicare is a sub brand of Australian Beauty Tools & Accessories brand, Manicare. Their aim is to introduce a newer, younger audience to the master brand with transformative beauty products such as false lashes & nails.”
“Lashes are a key growth driver for the brand with over 20 skus, however shopper insight suggested a significant barrier to trial/purchase; consumers were unclear on how to select. Also suggested was a lack of personality; that previous packaging was dated, OTT & didn’t encompass the brand essence of cheeky, fun and youthful.”
