You might want to think twice before chewing your next stick of gum. Most gums on the market today contain a nasty chemical that you’ll also find in not-so-delicious products like tires and plastic. Luckily, Real Good Gum has amazing flavors and is free of the gunk. The Butler Bros developed the branding, digital, and packaging design for the gum, making it something that both kids and parents can agree on.
“Kids love gum. They don’t read labels. We positioned this wild-harvested, petrochemical-free gum to grab attention from kids and respect from parents.”
“The gum industry has a very dirty secret—the vast majority of gum actually contains petrochemicals. Read any gum label today and you’ll see an ingredient called ‘gum base,’ which often contains the same chemicals used to make plastic bottles and car tires. We needed to appeal directly to kids, who generally don’t care about ingredients, and to concerned parents looking for cleaner options.”
