Green & Black’s is a chocolate brand founded on sustainable and ethical cocoa sourcing principles, based on their conviction that great taste comes from the finest ingredients. Green symbolizes their commitment to always sourcing ethical cocoa. Black stands for their high quality and the delicious intensity of their chocolate.
This Fall term, students from ArtCenter College of Design’s Packaging 2 class were tasked to redesign the Green and Black’s brand.
Green & Black’s new redesign embraces the idea of being more physically engaged in our eating experience by elevating our senses of tactility and touch, giving us a full hands on experience. With this line of new packaging there is a focus on textures, patterns, and consumer interaction. Green & Black’s is going to deliver a whole new experience that will keep us engaged and leave us wanting more.
