Amsterdam based agency Sunshine and Sausages designed the packaging for BAZAR Coffee. BAZAR is the first Dutch hospitality brand to credibly claim its role as the ultimate conversation starter.
“BAZAR Coffee needed an entirely new brand identity in order to revitalize its role in mainstream outlets all across the Netherlands. Competition was looming, while bar and restaurant owners seemed increasingly shifting towards brands with a spirited story and with credible relevance in connection to their consumers.”
“Yet as a product that nor intrinsically nor in terms of history offered tools for strong storytelling, BAZAR needed to shift its focus from itself to its consumer. The all new BAZAR Coffee identity is the first coffee brand to firmly claim its role as your ultimate conversation starter.”
