Superb Herb Redesign

Published

For the gardening fiend who strives to create perfect indoor garden. Designed Dow Design Ltd, this brand has a striking transformation. From bold expressive type to colorful pops of red, Superb Herb defiantly stands out in a crowd. The updated look caters to a younger generation and encourages the act of growing your own food. 

“It was all in the name for us. As they say, the name really did say it all. But Superb Herb was hiding its name under a bushel. And green on green is no way to command attention for what is a superb product, so they took our sage advice not to be another green washed brand. The results have been nothing short of spectacular. Blossoming across supermarkets like well-watered herbs in a hothouse, the new look Superb Herb has increased distribution for this innovative fifteen year old business. But more importantly, it has made them the natural, everyday addition to everybody’s shopping trolley.”

Creative Director: Donna McCort 

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