Out in California, EatPastry makes delicious, vegan cookie dough. They asked Freelo Design to help them redesign their packaging so that they could bring more of the “wow” factor to their product.

The result? A design that packs a serious punch. Each tub of cookie dough comes in a bold color and its own attitude. Illustrations of monster’s teeth also add a playful approach to the packaging and draw the viewer in.

EatPastry ultimately wanted a clear concise design to help reflect what they’re all about: veganism, happiness, and deliciousness. They also wanted to maintain their quirkiness while still coming across as a genuine brand. The ultimate challenge was to design something that would appeal to kids and also their mothers, since they’re typically the final decision makers on purchases.