Olive oil isn’t just for dipping bread in anymore. Meet OLEO, the first olive oil that’s being marketed as a food supplement in the European market. This rich oil is high in phenols, an organic compound that possesses powerful antioxidant qualities which help protect the body from oxidative stress. 2YOLK designed the packaging, straying away from the traditional olive oil bottles to something that would highlight the health benefits of the product.
“OLEO was originally launched in the Scandinavian markets, a fact that played an important role in its design. The ‘minimal’ visual language of Scandinavian design identifies completely with the pure, nature-inspired character of OLEO, which contains only exceptional olive oil from the olive groves of Ancient Olympia at the Peloponnese peninsula.”
“As an innovative food supplement, OLEO had to avoid the emotional clichés of olive oil food packaging and instead highlight its unique health claims. Its purity is highlighted through the earthy, warm hues of the untreated cardboard box and the embossed typography, while the custom cut-out element on the box signifies the flow of the olive oil and the seamless function of the human blood vessels.”
