“Let’s all get Naked!” Don’t worry, The Naked Marshmallow Co requires no birthday suits whatsoever. This delightful line of delicious products includes marshmallows (of course) as well as specialty spirits. Design Happy gave the brand a bold new look that will take anyone back to their days at summer camp.

“The Naked Marshmallow Company have re-invented the world of marshmallows with a unique and innovative range of naturally handmade products. Their branding needed to be equally dynamic and encapsulate their light-hearted take on a campfire classic. Inspired by campfire marshmallow toasting, Design Happy created an iconic crossed sticks marshmallow graphic and amplified Naked’s handmade proposition with a simple and understated brand mark. A bespoke pillow box structure with a tent inspired diecut in bright, punchy colours delivered real shelf appeal and standout.”