Curious Design, an agency from New Zealand designed this delicious new look for Kapiti Organic Milk. Kapiti is a local company that aims to provide quality dairy-products for all your dairy-loving needs.
“As renowned producers of speciality cheeses and high quality ice cream, it made perfect sense for Kapiti Fine Foods to launch their own milk range. As you’d expect though, this is no ordinary milk-it is a premium, organic product that delivers on the Kapiti promise of quality, freshness and innovation. It’s as close as you can get to pure cows’ milk, with nothing added and nothing taken away. Such a premium product obviously needed packaging that reflected all of these qualities.”
The design is simple in its transparency, as the consumer can see the freshness of the product right away. The milk and single-serve cream definitely sell themselves while standing out on the shelves. The script in “Organic” is playful and reminiscent almost of handwriting for a grocery-list, while the seal reinforces the actual organic quality of the product.
