The holidays are approaching and we all know what that means, the Starbucks red holiday cup is here! This year 13 cups will serve hot and even cold beverages. Starbucks approached the design of the cup with the customer in mind. Crowd sourced and designed by their very own customers, each cup was entered into a contest through instagram last winter and selected for this year’s holiday cup.
Since 1997, Starbucks has welcomed the holidays with a special red cup that celebrates the spirit of the season. Over the years, designs have ranged from the modern, using whimsical brushstrokes in bold colors, to the nostalgic, featuring mistletoe and ornaments. This year, for the first time, Starbucks red cups will feature designs created by customers with 13 distinct cups in stores starting tomorrow (November 10).
For years Starbucks customers have been decorating their white cups (Starbucks even held a contest to support this creativity). Taking a cue from customers who had been using their red holiday cups as a canvas, last December Starbucks invited customers to share their designs on Instagram.
