Toste wanted to expand their offerings to include a spelt bread, a whole food that’s excellent for those who have a sensitivity to wheat. Lithuanian agency étiquette developed the packaging for SPELTA, aiming to highlight the extraordinary benefits to this delicious bread.
“Spelt is an ancient kind of wheat, which is now gaining popularity as a healthier alternative. The product is unique to the market. Strong shelf impact is mandatory. In Lithuania, new bread products are often presented in a very traditional way, with no clear target audience.”
“Solution: Unexpected design with lots of text. A trendy graphic approach, not yet used in Lithuanian bread packaging. For paper-like effect, matted varnish finish was used.”
SPELTA has so much life—the variety of fonts and graphics truly energize it and make it stand out from more traditional or typical bread options. The colors feel a little old-fashioned, appealing to those who want wholesome, good-for-you ingredients in their bread. On the end of the bread bag the brand name wraps around proudly, making SPELTA more noticeable and giving it a nice finishing touch.
Designed by: étiquette
Art direction: Valerija Žilėnienė
Designer: Gintarė Ribikauskaitė
Product Shoot: Benas Navanglauskas, Andrius Penkauskas
Photography Styling: Gintarė Ribikauskaitė, Valerija Žilėnienė
Client: Vilniaus duona
Country: Lithuania
City: Vilnius
