With pet product packaging steering in a bold and colorful direction, Mildred & Duck decided to take a daring chance on the classic black and white color scheme. As a way to represent the brand’s purity and all-natural ingredients in every product made, the design is kept simple with every ingredient listed on the front and back. Transparency is extremely important for this Melbourne-based grooming brand with a brand identity that mixes bold typography with softened round edges combined with playful brand imagery to complete the visual experience of the online retail store.
Designed by Mildred & Duck
Styling: Nat Turnbull