Motto Bureau developed branding and packaging for Beerophilia Club, a new brand which unites real beer esthetes and makes a gastronomic cult of it.
At Beerophilia Club, you will find a lot of fascinating information: at what temperature the bouquet of India Pale Weisen reveals best, why the orange French cheese Mimolette complements the taste of the trappist beer Rochefort and what aftertaste Chimay Blue will offer you.
Molto bureau has developed a logo in the form of a key symbolizing the access for real beer lovers. The head of the key was designed like a bottle opener, while the key bit looks like a hop blossom.
To give the whole identity a more natural look and feel, the designers decided to use only natural materials. All basic elements of the identity were made by hand.
The logo has the symbolic appearance of a stamp for best usability on different surfaces.
We feel that a hand stamped element always gives a brand a more ‘small batched’, exclusive for you look. It is fitting for Beerophilia since it is a subscription based brand.
