Benefit Cosmetics Brow Line

A cosmetics brand that not only prides itself in their production of high-quality products but unique packaging that stands out on shelves. Designed by Dashdot, Benefit's new Brow Line is a site to see with jewel-like packaging that is almost too pretty to use. 

"Benefit is well known for being a champion of beautiful brows everywhere. Having already established a global network of brick and mortar brow bars, the next step was to create a complete line of products that provide all of the tools needed to master the eyebrow. With this framework, we developed a comprehensive series of visionary brow shaping, defining, sculpting, and coloring tools."

"Dashdot created a visual language that represents the brand's playfully luxurious attitude, and that unifies the entire range of brow products. While the line works together as a family, it was important to give each product it's own voice and attitude. Each item hasit’s own specific charm and allure. Faceted, gem like shapes combine with flowing sculptural surfaces. References to storybook architecture and artifacts were stylized to create glamorous modern forms. Every detail was considered and applied in a way that not only suggests its function, but feels great to use."

Creative Director: Hannah Malott (Benefit) 

Art Director: Megan Fletcher (Benefit) 

Artwork: Susan Kwon (Benefit)

Designed by Dashdot

Client: Benefit Cosmetics

Country: United States