Play Estate Winery

Play Estate Winery has a flair for the dramatic. Designed by Brandever, these are wines that embrace the glamour and excitement of performing onstage.

“When an A-lister in the dinner theatre business landed the role of becoming an Okanagan Winery, they approached Brandever to create a captivating narrative for them. Enter Play Estate Winery. As a dramatic celebration of the stage, these are wines most comfortable in the spotlight. Play has taken its audience by storm, to a rapturous applause.”

The triangle shape on the bottle not only works as the “A” in Play, but it also mimics the appearance of a spotlight on a stage. Figures on the stage are ballerinas, Shakespearean actors, and cabaret performers, both male and female, giving each variety a distinct personality. Most of the packaging is black and white, making the splashes of gold and red truly stand out.

 

Designed by: Brandever

Creative Direction & Design: Bernie Hadley-Beauregard, Grace Partridge, Emily Pedriks & Karen Poon

Illustrator: Gosia Herba

Country: Canada