Summer Garden

From a concept project to a project IRL. Designer Edmundas Jankauskas never thought this reality would come true, but after much development this once student has turned this liqueur concept, Summer Garden into a reality.

Previously published student concept: http://bit.ly/2eWTTbu

"Nearly two years ago The Dieline published my concept redesign (then just a student project) "Summer Garden" (http://bit.ly/2eWTTbu). Since then this project was awarded at A'Design Awards and International Design Awards and published on multiple blogs and books. After a long time of continuous development I want to share my happiness with The Dieline community because this concept was updated and is now being mass produced by AS Stumbras.

Summer Garden is a sweet, fruit flavored liqueur family whose target market is a young generation. Therefore the purpose of this project was to update the design in order to strengthen its unique properties, highlight mild taste and make it more appealing for a younger consumer. 

Since this liqueur has a rich and expressive color we decided to use no label look. In this way, a stylized graphical fruit becomes the main accent on the label, therefore emphasizing sweetness. The logotype was also updated to give it more identity as well as to make it more playful. For the cap we have used a white matte finish (with some added neutral gray elements) and glossy colored stripe. Those two elements combined help creating a contrast with a bottle yet strengthening the taste of liqueur itself."


Designer: Edmundas Jankauskas
Product development department manager: Jūratė Paulauskienė 
Photographer: Edgaras Marozas 
Client: AS Stumbras

Country: Vilnius/Lithuania