Shower caps aren’t just for your granny anymore. While we normally think of them as crinkly, flimsy, and utterly unattractive, Jacquelyn De Jesu has designed a shower cap that is the complete opposite. After identifying all the things that are wrong with the traditional shower cap (poofy, not cute, and your hair still manages to get wet) De Jesu’s SHHHOWERCAP offers a much-needed update. We sat down with her to discuss turning an innovative idea into a physical product, entrepreneurship, and designing with sass.
Theresa: From a design perspective, what were your biggest goals when developing SHHHOWERCAP’s packaging?
Jacquelyn De Jesu: Similar to many people reading this, I truly value design. I appreciate it in every aspect of my life—whether it is a toothbrush or a pair of socks. I like things that work how they they say they will and look beautiful while doing so. SHHHOWERCAP was built on those same principles. It is my mission to change perception of the entire category through the power of design. We are disrupting the category by being a shower cap that is (actually) chic, sophisticated, modern, and cool. Shower caps have forever been the epitome of embarrassing and tacky design. Because of those preconceived notions, everything we do at SHHHOWERCAP actively fights against that expectation. Packaging obviously being one of the most important pieces for that communication! It was so important to me that we nailed this. It needed to accomplish a lot. Educate in all of the ways this product is different, be super luxurious in the weight, “pop” at shelf, and represent who we are as a brand. All while staying true to our aesthetic which is graphic, minimal, and super clean.
