True Story, Ireland took Homespun Quinoa Crunch a ‘Farmer’s Market’ brand formally known as Pure Bia and elevated the brand to fit a national store launch.

“Pure Bia was a quinoa based cereal made in our client’s kitchen and sold at the Honest to Goodness farmers market. While the brand performed well amongst ‘market going consumers’ it was not fit for a national store launch. The name Pure Bia needed to be looked at, the brand had to be positioned correctly and a pack look and feel needed to be developed to support the brands premium position and high price point.”

“The idea behind the brand was to take a well know recipe (granola) and give it a nutritional twist and since the brand started out in our client’s kitchen, we named it ‘Homespun’ and developed the strap line ‘a nutritious twist’. As quinoa was the main ingredient that gave the granola its nutritious twist, the quinoa plant took centre stage on pack and we commissioned Superfolk in the West of Ireland to illustrate it.