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1. Walk us through the design process that you went through for this project.
At our full-service branding agency, as a rule for each project, we begin with the development of product positioning, define strategy for growth and create verbal as well as visual communication. Any design project is initially an understanding of the client’s business objectives and a detailed study of the product, the competitive environment and consumer insights. Workflow process is standard and it begins with a general briefing, the development of several concepts, a joint selection with the customer that works best for them. Further steps include precise polishing of all components to execute to perfection all phases of the project (which includes well-coordinated work of all illustrators, designers, experts in the font, and the project manager under the direction of the art director).
2. What was one of the biggest goals you set out to achieve with this packaging and how did you accomplish it?
Our goal for packaging was not only to make it beautiful and aesthetic, but also memorable with design that stood out among the competition and created appropriate atmosphere. The client brings this coffee from afar abroad, the heart of distant continents, where the coffee is unique and authentic. Design based on bright and memorable illustrations – exotic coffee tree and fancy birds of paradise – became the important focus that made this package interesting and even intriguing.
3. What was the most challenging part of this project?
